Bachelor of Business Administration (Hons.) Marketing

Bachelor of Business Administration (Hons.) Marketing

courses-details
This program offers knowledge and exposure on increasingly critical marketing concepts and strategies based on current business trend. Variety of marketing real estate through case studies and networking that related industries. This program provides opportunities for Bumiputera graduates from UiTM or equivalent to improve their skills in marketing at professional level.
  • ENTRY REQUIREMENT
  • PROGRAM OUTLINE
  • CAREER PATHWAY

Requirements

Grade Description
CGPA 2.50/ Band 2 Diploma from UiTM
CGPA 2.00/ Band 2 Two (2) years of working experience in business and administration
CGPA 3.00/Band 2 Diploma from IPT recognized by the government of Malaysia
Diploma from IPT
Pass SPM/equivalent with five (5) credits including Mathematics/ Additional Mathematics and English
CGPA 2.75/Band 2 Diploma from IPT with three (3) years of working experience in related fields
Pass SPM/ equivalent with five (5) credits including Mathematics/ Additional Mathematics and English
CGPA 2.75/Band 2 Gred C (NGMP 2.00) in 3 subjects
Pass SPM including Mathematics/Additional Mathematics and English

Program Outline

  • Language Enrichment
  • Financial Accounting
  • Economics
  • Business Law
  • Information Technologies in Business
  • Financial Management
  • Principles & Practice Of Marketing
  • Principles & Practice Of Management
  • Personal Development
  • Quantitative Business Analysis
  • Language Enrichment
  • Presentation Skills
  • E-Commerce
  • Product Management
  • Understanding Consumer
  • Marketing Research
  • Report Writing
  • Ethnic Relations
  • Managerial Economics
  • Channels Management
  • Internet Marketing
  • Marketing Communication
  • Strategic Management
  • Global Marketing
  • Strategic Marketing Management
  • Issues In Marketing

Program Outline

  • Telemarketing Officer
  • Marketing Executive
  • Lecturer
  • Manager