Bachelor of Business Administration (Hons.) Marketing



  • This program offers knowledge and exposure on increasingly critical marketing concepts and strategies based on current business trend. Variety of marketing real estate through case studies and networking that related industries. This program provides opportunities for Bumiputera graduates from UiTM or equivalent to improve their skills in marketing at professional level. 


Course Code BM240
MQA Code MQA/PA 8468
KPT Code N/345/6/1067
Type of Program Collaboration Program
Mode of Study  Full-Time
Duration  3 Years



CGPA 2.50/ Band 2
  • Diploma from UiTM
CGPA 2.00/ Band 2
  • Two (2) years of working experience in business and administration
CGPA 3.00/Band 2
  • Diploma from IPT recognized by the government of Malaysia
  • Diploma from IPT 
  • Pass SPM/equivalent with five (5) credits including Mathematics/ Additional Mathematics and English 
CGPA 2.75/Band 2
  • Diploma from IPT with three (3) years of working experience in related fields
  • Pass SPM/ equivalent with five (5) credits including Mathematics/ Additional Mathematics and English
CGPA 2.75/Band 2
  • Gred C (NGMP 2.00) in 3 subjects
  • Pass SPM including Mathematics/Additional Mathematics and English



  • Language Enrichment
  • Financial Accounting
  • Economics
  • Business Law
  • Information Technologies in Business
  • Financial Management
  • Principles & Practice Of Marketing
  • Principles & Practice Of Management
  • Personal Development
  • Quantitative Business Analysis
  • Language Enrichment
  • Presentation Skills
  • E-Commerce
  • Product Management
  • Understanding Consumer
  • Marketing Research
  • Report Writing
  • Ethnic Relations
  • Managerial Economics
  • Channels Management
  • Internet Marketing
  • Marketing Communication
  • Strategic Management
  • Global Marketing
  • Strategic Marketing Management
  • Issues In Marketing



  • Telemarketing Officer
  • Marketing Executive  
  • Lecturer
  • Manager