Bachelor of Business Administration (Hons.) Marketing

(Figure 2.0)

Course code: (BM240)
Recognition code: (MQA/PA 8468)
Type of program: Homegrown
Mode of study: Full time

  • Introduction
  • This program is specially to train and provide appropriate exposure to graduates on increasingly critical marketing concepts and strategies. The program will also provide a wide variety of marketing real estate through case studies and networking. with related industries. This program provides opportunities for Bumiputera graduates from UiTM or any other qeuivalent to improve their skills in marketing at professional level. 

Admission requirements:

2.50/Band 2
  • Graduated UiTM Diploma
  • Diploma from UiTM
 CGPA 2.00/ MUET Band 2 Two (2) years of working experience in business and administration.
CGPA 3.00/MUET Band 2
  • Diploma from IPT recognized by the government of Malaysia
  • Diploma from IPT


  • Pass SPM/equivalent with five (5) credits including Mathematics/ Additional Mathematics and 
CGPA 2.75/MUET Band 2
  • Diploma from IPT with three (3) years of working experience in related fields


  • Pass SPM/ equivalent with five (5) credits including Mathematics/ Additional Mathematics and English

Study Programme Structures:

  • Bahasa Ketiga I
  • Ko-Kurikulum I
  • Language Enrichment
  • Financial Accounting
  • Economics
  • Business Law
  • Information Technologies in Business
  • Financial Management
  • Principles & Practice Of Marketing
  • Principles & Practice Of Management
  • Personal Development
  • Quantitative Business Analysis
  • Bahasa Ketiga II
  • Ko-Kurikulum II
  • Language Enrichment
  • Bahasa Ketiga III
  • Presentation Skills
  • Ko-Kurikulum III
  • E-Commerce
  • Product Management
  • Understanding Consumer
  • Marketing Research
  • Report Writing
  • Ethnic Relations
  • Managerial Economics
  • Channels Management
  • Internet Marketing
  • Marketing Communication
  • Strategic Management
  • Global Marketing
  • Strategic Marketing Management
  • Issues In Marketing
  • Industrial Training
  • Industrial Training Report